South End Racquet and Health Club
South End has a deep and rich history in the South Bay. They have offered customers a full range of fitness opportunities for over thirty years. South End has undergone many upgrades throughout its history, and the website needed to reflect these changes. Extensive research went into this project, and the owners were heavily involved.
The Problem:
- The website needed to generate more business.
- The South End summer camp used a cumbersome processing method and wanted to simplify the process.
- The website needed to be more modern.
The Solution:
A complete modern redesign emphasized South End's new brand. I was showcasing the plush modern facility with upscale styling and contemporary design. The redesign gained more attention. I also added several forms that made contacting and gaining important information about the club easier. The result increased business by 35%.
The next step was to make it easier to process signups for summer campers. I created a conditional online form that simplified the purchase. Now campers can fill out a form and safely pay for their class. The form saved them time and increased entries to camp classes.
Spirare Life
Spirare Life is a spiritual health website. The owner loves to write helpful articles about spirituality, health, love, and life.
The Problem:
- She wanted a way to organize and display her articles and allow users to share their thoughts.
- The tone should reflect one of calm and serenity.
- She also requested branding unique to her new website.
The Solution:
For this project, using WordPress was a no-brainer. It was built for blogging, making it easy to create a beautiful blog. By using categories and tags, articles were easy to find. I set the tone using colors, unique icons, and designs that created a soothing tone. I also used the logo's inspiration throughout the website, creating a unique brand. The website was a great success, and I had a thrilled client.
Camlox
Brad Ballard owns a professional laminating service business. They hired me to redesign the company website.
The Problem:
The original site was not generating any new business. The visits to the site were almost zero. When they did go to the site, it failed to create any business.
The Solution:
Positioning Western Graphix as a modern and experienced lamination company was essential. I made it clear what they do and what core services they offer. The new design is stylish and looks into the company’s rich history. I promoted their expertise, high customer service, and incredible experience. Their business increased by 30%.
Starfish Tennis
This project was for a husband and wife team. Vasile and Mindy Beches created Starfish Tennis, a combination of tennis instruction for adults & juniors and school programs throughout the South Bay.
The Problem:
They wanted the site to emphasize family values and excellent instruction in a fun and welcoming atmosphere. They also needed some forms that would automate class registration.
The Solution:
I added images that reflected their brand. The title clearly defined who they were and what they did. An image was included that fortified the title and showcased the fun family atmosphere. Lots of images are sprinkled throughout the site. Two forms were created that automated the purchase of a class which made paying accessible and increased enrollment.